Escaping Social Media Madness – Oct 17 – Oakville Chamber Small Business Week
I’ll be presenting “Escaping Social Media Madness“ at the Oakville Chamber of Commerce’s Small Business Week on Monday, Oct 17 at 11:30am.
Presentation highlights:
- Social media for business is completely over-hyped. For most businesses social media should be way down on their marketing plan. They should have invested time and money in many other foundational places first.
- Social media is good for certain things but it’s very time consuming to do well. You should skip social media as a marketing tactic if:
- You don’t have time to maintain relationships online.
- You just want quick wins.
- You have a highly transactional business and you don’t really want anything except transactional relationships.
- You have no digital assets (articles, photos, videos, podcasts), no interest in creating them on a regular basis or no cost effective way of getting them made for you.
- I’ll be presenting a pre-launch workbook, checklist and a roadmap to guide you.
- I’ll explain how tools like Hootsuite, Tweetdeck, Yoono and Twilert can help you.
- I’ll explain how to use social media for competitive research.
- I’ll give you my best advice on creating and promoting your content.
- I’ll examine several common social media tactics including:
- Following lots of people on Twitter,
- Gated content and contests on Facebook
- Starting LinkedIn groups
- Foursquare, Google Places and Facebook Check-In.
You’ll leave with a much clearer understanding of social media and whether to invest your precious time in it or not.
Full Speaker List
You can download a brochure of all the Oakville Chamber’s Small Business Week speakers here.
You can read more about the Oakville Chamber’s Small Business Week here.
Where is it?
The event is at the Holiday Inn Oakville Centre – 590 Argus Road, Oakville.
Tags: social media