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7systems is a small firm run by several athletes who manage the business in their personal time – they all have pretty impressive day jobs. They wanted to run a contest to build awareness of their excellent product among non-users and so they designed a contest that would encourage athletes to tell their story online and then have their friends and family come and vote for them. 7systems didn’t have the budget for a full custom voting application so they asked us to build some inexpensive voting functionality. One of the reasons we love WordPress is the availability of free plugins. We researched and found the WP-Post Ratings plugin and then customized the look & feel as well as the functionality to suit their needs. You can visit the 7systems website here but the voting pages have been removed as the voting period ended June 30th.

Screenshots:

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The Problem:

The team at 7 Systems had a nice looking website but they were finding it expensive and frustrating to update the site because it required them to pay the agency who built it to make all changes and updates. They wanted to enable several of their people to easily add content and make text edits themselves without having to pay the agency every time.

Our Solution:

I shared with them how rebuilding the site on a WordPress system would give them a content management system (CMS) so they could update the content themselves and it would also give them a blog so that various members of the team could contribute stories to help sell the 7systems products. It would also help their site be found more easily in search engines because Google loves WordPress blogs because of how they are structured and organized. Many of our clients find their WordPress blogs get 2 to 4 times the traffic than their HTML site gets.

Recently 7systems wanted to run a contest so they asked us to design an inexpensive contest mechanism into WordPress so that they could create Athlete profiles and then have visitors register and vote for their favorite athlete story. See some screenshots here.

Client Feedback:

“Strategy Cube was a true strategic advisor.  Jonathan effectively presented a recommendation and then helped every step of the way in making sure the execution delivered on the ideas presented.  We’re seeing double the traffic and saving major money because we don’t have to rely on an agency for the constant updates we make to our pages and our blog.” Martin Rydlo, Co-Founder, 7systems.ca.

Execution:

You can visit the WordPress powered site we built for them at www.7systems.ca