Twitter tactics for restaurants
A Toronto restaurant tweets limited-time menu items as well as “secret passwords” or “secret codewords”. People who visit the restaurant and mention the password/codeword get a free drink. They think their social media efforts have increased their walk-in traffic 20% in the last few months. I like the way this plays into the psychology of motivation related to “being special” or “being part of a special club” and “getting something because I know a secret no-one else knows.”
Social media expert Marc Gordon shared this example at the Constant Contact sponsored “Get Down To Business” Social Media for Small Business conference a few weeks ago in Toronto.
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Tags: social media, twitter