Is my Social Media working?
I attended the Constant Contact sponsored “Get Down To Business” Social Media for Small Business conference a few weeks ago in Toronto. social media expert Marc Gordon addressed this question:
How do I know my Social Media efforts are working?
ANSWER: Social media is working for you if it leads to quality face to face meetings with potential prospects or referrers OR, if your prospects are not local, then an email address and opt-in.
Nicely put Marc!
Therefore your website must capture leads with an offer and an email opt-in. I know you have heard this before but if your website still doesn’t have this then take the time to make a compelling offer (like a downloadable whitepaper or video) and put up a lead capture form. If you haven’t signed up with one of MailChimp, Aweber, MadMimi, ConstantContact or Infusionsoft then do so and use their tools to create the email capture embed code and put it into your site. If you use WordPress or Joomla, there are free plugins from these email providers that make integrating it easy.
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Tags: social media, twitter