Safety training company website & online ad campaign

The Situation:

My client is a new safety training firm and they required ground-up brand development and marketing to be able to present themselves professionally and generate awareness of their services.

Objective:

1. Develop a compelling brand identity for a small safety training company.
2. Acquire new clients for Insight Safety Services by making prospective clients aware of them and their services.

Strategy:

1. Start with developing a compelling brand identity integrating the concept of “people” as the object of the training and a contemporary design that communicates up-to-date expertise.
2. Build Insight Safety Services a professionally designed, custom website through which visitors from the ad campaigns can explore the company and its services and be encouraged to call or email for more information.
3. Add to the website an easy to use WordPress blog with a CSS template that matches the existing site. Teach the principal of Insight Safety Systems to use the blog to post articles and expert advice on safety training. Use our favorite WordPress Plugins to 1) automatically optimize posts for SEO and publish new blog posts to google and Yahoo, and 2) send the blog post content via RSS to Feedburner and other blog sites to drive additional exposure on the web.
4. Use locally targeted google adwords and facebook ad campaigns to drive targeted traffic based on keyword searches and content placement to the new ISS website. Also register the company with Google for visibility on Google Maps.

Execution:

Logo & Brand Identity:

Business Cards:

Brand Guidelines:

We created an 8 page set of Brand Guidelines to ensure continuity of the brand over time and different executions. Some example pages are shown here.

Website:

The website is live at www.insightsafety.com

Google AdWords Campaign:

Facebook Ad Campaign:

Other Print Collateral:

We also developed:

• Printed letterhead and envelope artwork
• Printed desk cards for training sessions
• An HTML email template
• A Word document letterhead template
• A Powerpoint template for presentations

Thank you for visiting www.strategycube.com

Tags: facebook ads, google adwords, Marketing, online campaigns, strategy, website portfolio

This entry was posted on Thursday, January 1st, 2009 at 8:34 pm and is filed under Client Work, Internet Marketing, Marketing, Recent Work. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.