Strategy Cube Inc. is a Burlington, Ontario based, management consulting practice run by Jonathan Burns.

Jonathan spent the first 6 years of his career in Brand Management at Procter & Gamble Canada. There he was trained in the best practices of strategy development built on primary consumer research. He created P&G Canada’s Interactive Marketing Group in 2000 and oversaw the online work of over 40 brands and $7 million in annual interactive marketing spending. He led several significant “firsts” for P&G Canada: building their first on-line permission-based consumer database; bringing their first multi-brand email CRM programs to Canada and setting up the first internet sampling fulfillment system.

Jonathan left P&G to join Echo Marketing Solutions where he spent 2 years as Director of Operations leading a team of 45 staff including an outbound Call Centre, IT and Client Services departments. Echo Marketing Solutions provided monthly donor file conversion services to some of North America’s largest not-for-profits. The highlight was leading his operations team through over 300% growth in 10 months.

Jonathan has been doing consulting work for small and mid-sized businesses since 1997, helping them solve strategic, marketing, sales, HR and operational issues.

Snapshot:

• 6 yrs Tier 1 Packaged Goods Marketing experience at Procter & Gamble.

• 4 yrs “start-up” and small entrepreneurial firm experience.

• Strategist and process leader who has led many teams through major strategy development exercises involving goal setting, research, analysis, presentation and stakeholder approval.

• Have led 4 major product launches ($1 – 9 million budgets) and worked on many others.

• Experience managing rapid growth (336% in 10 mo) and restoring profitability (-15% margin to +20% in 10 mo).

• Bachelor of Commerce (Honours) from the Queen’s University School of Business.